Bestsellers: Behind The Scenes

Before I say anything else, I have to make a statement: I can only go clothes shopping if it happens spontaneously. Otherwise I find NOTHING. Last night I went to Sports Authority for a new backpack for my trip and decided on a whim to stop by the clothing section. I end up walking out of the store with seven (yes, seven) dresses. Oh, and the backpack. Luckily, the dresses were all FIFTY PERCENT OFF! And I didn’t know this until I made it up to the register. Best surprise ever! And so I took the money I thought I was spending and went to Target where I bought four pairs of shorts and a bunch of shirts. And now I probably won’t shop again for about a year. 🙂

Anyway, moving on…

Have you ever wondered how some books take off like a rocket and others only drift along like a helium balloon? The hows and whys of this are changing, but right now it still has a lot to do with bookstores, booksellers, and book addicts. People who don’t read often are probably going to take their book buying advice from someone in one of those positions, so if a local bookstore employee loves a certain book, suddenly that book is selling like ice cream in the middle of summer. Seriously. I’ve seen it happen. I’ve done it during my time as a Borders bookslave.

Not too long after the release of the Hunger Games movie, I found a detailed article online about the behind-the-scenes efforts to make this book fly. Obviously, it worked. The article on gives a detailed look at the life cycle of this book from proposal to publication to bestsellerdom and lets us peek behind the curtain at what can happen when you have the influence of a really excited industry behind you. Read it. It’s worth the time.

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